October is World Menopause Awareness Month: A Call to Empowerment

October marks World Menopause Awareness Month, a time to amplify the voices of the millions of women experiencing menopause and to challenge the stigma that still surrounds it. As a woman who has walked this path myself, I cannot emphasise enough how important it is to spread awareness, offer support, and provide access to resources that empower women to live their best menopause.

At Healing Alternatives, we believe that nothing should stand in the way of women thriving during menopause. That’s why we’re proud to partner with GenM, a trailblazing organisation that’s working to bring visibility, choice, and trust to the UK’s 15.5 million menopausal women. Together with GenM and the MTick, we’re helping ensure that women across the UK feel seen, supported, and empowered to take control of their menopause journey.

The GenM October Campaign: Visibility, Trust, and Choice

GenM’s October campaign is centred on delivering visibility and trust to the UK’s 15.5 million menopausal women. The campaign highlights menopause as an empowering experience, not something to be hidden or shamed. This year’s bold and unapologetic campaign imagery features women who are energetic, authentic, and thriving during menopause. It’s a reminder that with the right support and choices, nothing should stand in the way of women living their best menopause.

The inspiring women featured in this campaign include:

• Heather Jackson, co-founder and CEO of GenM, who is driving change and helping women in menopause thrive by delivering visibility, choice, and trust.
• Sally Gunnell OBE, Olympic gold medallist, who shares her powerful story of navigating early menopause.
• Emma Neville, a menopause coach with personal experience of early menopause, who is dedicated to supporting others.
• Silvina Neder, a pro-age model who celebrates and embraces the vibrancy of midlife.
• Rachel Peru, along with her husband Mark, advocates for women stepping outside their comfort zones, especially during menopause.
• Tracey Lester, a vivacious and confident woman who embodies what it means to thrive in midlife.

Together, these women represent the strength, diversity, and vibrancy of the menopause community, and they reflect GenM’s powerful message: menopause is a time to be unapologetic, athletic, energetic, authentic, erotic, and optimistic.

Who and What is GenM?

GenM is a pioneering collective founded by Heather Jackson and Sam Simister, who saw the need for change in the way menopause is approached by both brands and society. GenM aims to create a menopause-friendly world by bringing together responsible brands committed to making a difference in the lives of menopausal women. Through groundbreaking research and powerful campaigns, they highlight the 48 symptoms of menopause and work to ensure that women no longer feel alone or invisible during this significant life phase.

At the heart of GenM’s mission is the MTick—the world’s first independent symbol for menopause-friendly products. The MTick makes it easy for women to identify products that have been specifically designed to support them during menopause. By providing a seal of trust, the MTick allows consumers to confidently choose products that address one or more of the 48 menopause symptoms, giving them control over how they manage their health and well-being during this time.

Why Healing Alternatives Partnered with GenM

When I came across the GenM collective, I knew immediately that Healing Alternatives needed to be a part of this incredible movement. In the wake of my father’s passing and the onset of menopause, I found myself grappling with deep grief and hormonal changes that left me floored. That journey inspired me to create CBD and botanical products specifically designed for women going through peri-menopause and menopause. It was a natural progression to partner with GenM, whose mission aligns perfectly with our own: to empower women with choices and trusted solutions that help them thrive during menopause.

Why the MTick Matters

The MTick symbol is a game changer for women seeking effective and trustworthy products. It stands as a beacon of reliability in a marketplace where navigating menopause-friendly options can feel overwhelming. For brands like Healing Alternatives, receiving the MTick for our products is not just a stamp of approval—it’s a testament to our commitment to supporting women’s health in meaningful ways.

We now proudly have 15 products on our site that make up our Menopause Collection and bear the MTick symbol, including formulations designed to relieve symptoms like sleep issues, anxiety,  changes in skin texture, brain fog, muscle tension, fatigue and joint pain. Knowing that our products meet the high standards of the MTick gives our customers the peace of mind that they are choosing the best possible solutions for their menopause symptoms.

Together, with GenM and the MTick, we are making a difference—because every woman deserves to #LiveYourBestMenopause.